{"id":5991,"date":"2023-02-10T16:30:55","date_gmt":"2023-02-10T16:30:55","guid":{"rendered":"https:\/\/virtuallythere.co\/new\/?p=5991"},"modified":"2024-07-08T08:16:35","modified_gmt":"2024-07-08T08:16:35","slug":"how-360-virtual-tours-can-improve-your-seo-rankings","status":"publish","type":"post","link":"https:\/\/virtuallythere.co\/new\/how-360-virtual-tours-can-improve-your-seo-rankings\/","title":{"rendered":"How 360 Virtual Tours Improve SEO Rankings"},"content":{"rendered":"\t\t
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How 360\u00ba Virtual Tours Improve SEO Rankings<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost your website's search engine results with 360\u00ba Dwell Time<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Measuring the performance of a website in terms of user engagement can be challenging. Multiple metrics, such as dwell time, session duration, and bounce rate, may seem similar, but their subtle differences are worth exploring. Here we look specifically at dwell time.<\/p>

Google keeps its cards close to its chest regarding its SEO strategies. Therefore, it\u2019s difficult to assess how important dwell time affects search ranking. However, recent evidence has emerged that suggests dwell time is becoming an important consideration, making 360\u00ba virtual tours a critical element for improving search engine results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Firstly, a quick review of the basics\u2026\u200b<\/span><\/h2>


1. Dwell time \u2013 the time a user spends on a website before returning to the search results – an important metric for user engagement.<\/span><\/p>

2. Bounce rate \u2013 the percentage of visitors to a website who navigate away from the site after viewing only one page and not clicking on any links.<\/span><\/p>

3. Session duration \u2013 the total time a user spends on a website during a single session.<\/span><\/p>

Most experts agree that session duration and bounce rate are significant ranking factors in search results. However, it now looks that there\u2019s a specific correlation between higher dwell time and higher search rankings.<\/span><\/p>

In 2020, at the Think Auto Google Event in Toronto, the head of Google Brain indicated they were integrating machine learning into figuring out the relevance of dwell time. This was being achieved by training AI models to record someone clicking on a page and staying there, and when they go back.<\/span><\/p>

Then, Larry Kim, CEO and founder of Mobile Monkey, ran\u00a0experiments to prove the importance of dwell time<\/strong><\/a>.<\/span><\/p>

His conclusion was that Google\u2019s machine learning algorithms have seen through all those pages that ranked well in 2015, but now didn\u2019t deserve that status after introducing dwell time as a ranking signal.<\/span>

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360\u00ba virtual tours – the magic bullet to boost search rankings?<\/span><\/h2>
\nInline frames, or iframes, as they are better known, are a way to embed content from another website into a page on your own site. They are ideal for videos and other media \u2013 but they can also be used to embed 360\u00ba virtual tours.<\/span>\n\n360\u00ba tours are highly engaging and therefore increase click rate by a significant amount. However, in the past, the accepted wisdom was that iframes contributed to the search ranking score of the original host of the media being presented \u2013 and not the website showing the media. Therefore, all SEO benefit was thought lost.<\/span>\n\nRecent evidence has emerged that now challenges that view.<\/span>\n\nBastian Grimm, an SEO expert, conducted a study and concluded that information embedded in iframes was showing up in search results on behalf of the presenting website \u2013 and not the information\u2019s host.<\/span>\n\nYou can dive deeper into Bastian Grimm\u2019s study and the use of iframes in SEO in his article<\/strong><\/a> on the topic.\n<\/span>\n

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Conclusion<\/span><\/h2>
\nUsing iframes to embed 360\u00ba virtual tours on a website can positively impact search rankings through increased dwell time and user engagement. It appears that Google will continue to use machine learning to evaluate user experience. Businesses need to focus their efforts on enhancing the experience of website visitors in order to increase dwell time. 360\u00ba virtual tours are an excellent way of achieving this goal and should be an essential part of any SEO plan.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tMartin Edwards\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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If you'd like more information regarding our 360\u00ba Virtual Tours, you can contact me on 07977 590771 for an informal chat or email me \u2013 martin@virtuallythere.co<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Want to read more?<\/p>

See “Why do \u201cI\u201d need a Google Virtual Tour?<\/a><\/strong><\/span>“<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How 360\u00ba Virtual Tours Improve SEO Rankings Boost your website’s search engine results with 360\u00ba Dwell Time Measuring the performance of a website in terms of user engagement can be challenging. Multiple metrics, such as dwell time, session duration, and bounce rate, may seem similar, but their subtle differences are worth exploring. Here we look […]<\/p>\n","protected":false},"author":3,"featured_media":6075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nHow 360 Virtual Tours Improve SEO Rankings - Virtually There<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtuallythere.co\/new\/how-360-virtual-tours-can-improve-your-seo-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How 360 Virtual Tours Improve SEO Rankings - Virtually There\" \/>\n<meta property=\"og:description\" content=\"How 360\u00ba Virtual Tours Improve SEO Rankings Boost your website’s search engine results with 360\u00ba Dwell Time Measuring the performance of a website in terms of user engagement can be challenging. 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